IMPACT OF AI ON MARKETING
Dr. Mansingh S. Dabade
Associate Professor in Commerce
Sahakarbhushan S. K. Patil College, Kurundwad
Abstract:
Artificial Intelligence (AI) is revolutionizing the marketing industry. AI can automate marketing tasks, personalize customer experiences, and provide valuable insights into customer behavior. AI’s impact on marketing is far-reaching and growing. With AI’s potential to transform the marketing landscape, marketers must evaluate whether AI is the right fit for their business.
In this paper the positive and negative impacts of AI on marketing are studied.
Key words: Artificial Intelligence, revolutionizing, marketing, positive, negative.
DOI link – https://doi.org/10.69758/GIMRJ/2509I9VXIIIP0075
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