TRANSFORMING URBAN RETAIL VIA INTEGRATED INNOVATION AND COMMUNITY ENGAGEMENT
Miss. Akanksha Raut
PG Scholar,
Department of Computer Science,
G .H Raisoni University, Amravati, Maharashtra, India
Received on: 11 April ,2024 Revised on: 26 May ,2024, Published on: 01 June ,2024
Abstract- The article provides a thorough examination of Ant Mall, an innovative retail development initiative that aims to redefine the conventional shopping experience in reaction to the difficulties presented by e-commerce and shifting consumer behavior. Ant Mall presents itself as a game-changing idea that combines creative shopping tactics, interesting social areas, and a heavy emphasis on community involvement. This study employs a blend of qualitative research methods and data analysis to investigate the fundamental aspects of Ant Mall’s growth, such as its smooth amalgamation of online and offline retail channels, improved customer experience programs, retailer empowerment, innovation and flexibility, and operational optimization. The results reveal Ant Mall’s effectiveness in developing a vibrant, welcoming environment that meets the many requirements and tastes of contemporary customers. The results demonstrate how well Ant Mall has done in developing a vibrant, welcoming destination that meets the many demands and tastes of contemporary customers while also promoting sustainability and a feeling of community. The knowledge acquired from this study adds to our comprehension of the changing commercial sector and offers important guidance for upcoming urban development strategies.
Index Terms– Innovation In Retailing, Transformation Of Shopping Centers, Whole-Store Collaboration, Social Settings, Interactive Retail, Sustainability Of The Environment, Python, Django, Technological Integration, Community-Centric.
DOI Link – https://doi.org/10.69758/ALFF7538
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