Use of Artificial Intelligence in Rural Development: A Sociological Analysis
Dr. Amol Ashokkumar Patil
Asso. Professor, Dept. of Sociology,
Smt. C. B. Shah Mahila
Mahavidyalaya, Sangli- 416416.
Mb. No. – 9960700160.
Email. – amolaba.2012@gmail.com
Abstract: Artificial Intelligence (AI) is emerging as a transformative technology with the potential to reshape rural India’s economic, social, and cultural fabric. This paper examines the role of AI in rural development through a sociological lens, analyzing its adoption, opportunities, and challenges. Using a mixed-methods approach, including a household survey (n=60) and interviews (n=18) in three districts across Maharashtra. This study finds that AI applications in agriculture, healthcare, education, and governance are improving access and efficiency but remain uneven due to digital divides, gender inequality, and trust deficits. Sociological theories of diffusion, capabilities, and social capital explain adoption patterns. The study concludes that AI, when embedded in community-based and inclusive frameworks, can foster empowerment but risks reinforcing inequalities if introduced without sensitivity to social structures.
Keywords: Artificial Intelligence, Rural Development, Digital Divide, Empowerment.
DOI link – https://doi.org/10.69758/GIMRJ/2509I9VXIIIP0006
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