Unraveling Reality: The Impact of Deepfakes on Trust and Perception
Usha Kosarkar
Department of Science & Technology,G H Raisoni College of Engineering & Management,Nagpur, India.
usha.kosarkar@raisoni.net
Anupam Chaube
Department of Science & Technology,
G H Raisoni College of Engineering & Management,
Nagpur, India.
Received on: 17 June ,2024 Revised on: 19 July ,2024 Published on: 31 July ,2024
Abstract— Deepfake technology has advanced quickly, posing hitherto unheard-of difficulties to our perception, trust, and comprehension of reality. This study examines the complex effects of deepfakes on society, with a particular emphasis on how they affect perceptions of reality and trust dynamics. Deepfakes raise worries about their ability to erode faith in the media, institutions, and human relationships by skillfully combining manufactured content with real footage. This research explains how cognitive biases and heuristics contribute to the spread of misinformation and disinformation by examining the psychological factors underpinning the vulnerability to deepfake manipulation. Additionally, it looks into how the spread of deepfakes may affect a number of industries, including cybersecurity, media, politics, and entertainment. This paper provides insights from multidisciplinary research in the fields of computer science, sociology, psychology, and communication studies.
Keywords-Deepfake, Perception, Cognitive biases, Trust, Cybersecurity, Misinformation.
https://doi.org/10.69758/GIMRJ2407II0IV12P0001
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