Relevance of Needonomics for Integral Humanism of Pandit Deendayal Upadhyaya
Professor (Dr.) Madan Mohan Goel*
Keywords: Integral Humanism, Needonomics, Greedonomics & Street SMART
Abstract
To justify the philosophy of integral humanism propounded by Pandit Deendayal Upadhyaya with the relevance of needonomics (economics of needs) is the objective of this article as a solution of the prevailing problems in the society. To ensure integral humanism, we have to understand, analyse, interpret and adopt needonomics (outcome of four purusharthas including Dharma, Artha, Kama and Moksha flowing from Bhartiya culture) necessary for the survival, existence and excellence of every human being in India as independent, nonviolent democracy with integrity and amity. We need to know ‘Cobra effect’ making solutions worsening the problem with unhappy consequences and understand chakravyuha challenges of the economy and research solutions in needonomics blended with integral humanism. We need REACH model consisting of five steps including read gita, empowerment with enlightenment, altruistic approach, commitment and holding needs to obtain integral humanism. It is believed by the researcher that the problems including violence, terrorism, exploitation and corruption of all kinds are caused by ‘Greedonomics’ (economics of greed) and can be reduced if not removed by ‘Needonomics’ which deserve attention and adoption by all the stakeholders including politicians (both in power and opposition) as an idea of India. We need to research and rethink out of the box solutions for the problems of the economy in post pandemic era. We have to be compassionate towards the weaker sections of the society which require art of giving which is possible only by adopting Needonomics. Economy can be people friendly and socially beneficial only if undertaken in accordance with NAW approach (Need, Affordability and Worth of the goods and services) of marketing. The domain of needonomics is very wide and covers all aspects of the economy and its people including cared-less and used-less with needoeducation. We have to care the cared-less and use the used-less human resources as a duty and not charity. To become the desired human resources, the stake holders deserve to be made street SMART and SIMPLE with spiritual input flowing from the epics including Gita and Anu-Gita. To stop the ruin of the economy and the people, integral humanism blended with needonomics is necessary and sufficient.
DOI link – https://doi.org/10.69758/GIMRJ/2408II07V12P0005
Download