Investigating the Influence of Demographic Attributes on Mutual Fund Returns
Lakpa Tashi Sherpa
Research Scholar Department of Commerce,
University of North Bengal
E-mail: rs_lakpa@nbu.ac.in
Dr. Piyali Chandra Khan
Assistant Professor at University BT and Evening College, Coochbehar,
University of North Bengal
E-mail: piyali.chandra18@gmail.com
Abstract
The study examines how fundamental demographic variables influence the returns earned by mutual fund investors in Siliguri and its adjoining areas of West Bengal. Based on primary data collected through a structured questionnaire administered via Google Forms, the questionnaire distributed to 150 respondents but only 128, investors were received completely and analysed. Snowball sampling was employed to reach respondents. The research focuses on understanding the association between key demographic variables—income, occupation, gender, and education—and the level of returns investors report from mutual funds. Descriptive statistics, including percentage and Chi-square, were used to outline general patterns in the dataset. The proposed hypotheses were tested using the chi-square test to determine the presence of significant relationships between demographic variables and mutual fund returns. The findings indicate that these demographic attributes have a meaningful and statistically significant association with investment outcomes, suggesting that investor characteristics play an important role in shaping mutual fund performance perceptions and experiences.
Keywords: Mutual Funds, Perception, Demographic variables, Fundamental and Investment decisions.
DOI link – https://doi.org/10.69758/GIMRJ/2512I10VXIIIP0001
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