IMPACT OF FINANCIAL PORTALS ON INVESTOR BEHAVIOR
Gaurav Parise
PG Scholar
Department of Computer Science
G.H. Raisoni University, Amravati ,India
Received on: 17 June ,2024 Revised on: 19 July ,2024 Published on: 31 July ,2024
Abstract : Financial portals have become pivotal tools in modern investing, offering investors access to a wealth of information, tools for analysis, and platforms for executing trades. This research investigates the profound influence of financial portals on investor behavior. Through a comprehensive literature review and empirical analysis, this study examines how these portals shape decision-making processes among retail investors. Key factors explored include information accessibility, usability of portal features, the role of artificial intelligence in decision support, and the impact of user interface design on investor engagement. Additionally, the study evaluates the implications of financial portal usage on investment outcomes and risk management strategies. By synthesizing findings from behavioral economics, information technology, and finance, this research contributes to a deeper understanding of the evolving landscape of retail investing facilitated by financial portals.
Index Terms: “investment portal,” “financial platform,” or “finance portal.” Investor behavior, Information accessibility, User interface design
DOI LINK – https://doi.org/10.69758/GIMRJ2407II0IV12P0017
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