BLUEMERCURY-WEBSITE
Manisha Gurbani
Department of Computer Science
G H Raisoni University,Amravati,India
Received on: 11 May ,2024 Revised on: 18 June ,2024 Published on: 29 June ,2024
Abstract:
In the ever-evolving digital realm, cosmetic websites represent a pivotal intersection of consumer behavior, brand identity, and online engagement. This comprehensive study delves deep into the multifaceted landscape of cosmetic websites, offering an in-depth analysis of their evolution, user experience strategies, and brand engagement tactics.
Through an extensive review of existing literature, this research illuminates the intricate interplay between user interface design, content presentation, and interactive features, unraveling their profound influence on consumer perceptions and behaviors. By examining case studies and empirical data, it seeks to unveil the underlying trends that shape the online presence of cosmetic brands, shedding light on effective strategies for capturing audience attention, fostering trust, and driving conversion.
Drawing upon a diverse range of methodologies, including quantitative analysis, qualitative research, and comparative studies, this investigation strives to provide a nuanced understanding of the digital marketing landscape within the cosmetics industry. It identifies emerging patterns, challenges, and opportunities inherent in cosmetic website development and optimization, offering practical insights and actionable recommendations for industry practitioners .
Doi Link – https://doi.org/10.69758/GIMRJ2406I8V12P011
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