AI in Social Media: Transforming Marketing Strategies
Dr Mousmi J.Bhandari
Assi. Professor Ahmednagar College
Ahilyanagar.
9423177780
Abstract
The world of digital marketing has experienced a monumental shift and it has been brought about by the progress in Artificial intelligence (AI). Because the idea of artificial intelligence (AI) technologies that live up to the human intelligence have been increasingly resorted to in terms of the social media marketing, the technology has transformed the way companies get into contact with their audiences to maximize advertising, as well as, customize the content they project. The implications of AI to the social media marketing strategies discussed in this paper are in the context of small and medium-sized enterprises (SMEs) in the city of Delhi NCR, where the tendency of increasing business environment is observed. This article examines the effect of AI-powered applications such as chatbots, predictive analytics and sentiment analysis in transforming customer interaction, personalization of contents and efficiency in ad targeting, and customer service. Exploring these points, the study learns about the practical uses of AI, its issues, and how it helps to enhance the marketing performance of SMEs. Despite the positive tendencies, SMEs still have to deal with the issue of resources, technical skills, and the difficulty of the AI adoption. Nevertheless, the results indicate that AI applications are quickly being adopted to enhance the efficiency of activities, enhance customer engagement and advertising efficiency. This study will allow the target population to comprehend the significance of AI in social media marketing to SMEs in the new markets such as Delhi NCR and gives an impression of how corporations can utilize AI potential to stay relevant in the digital world.
Keywords: Artificial Intelligence, Social Media, Marketing Strategies, Customer Engagement, Content Personalization, Ad Targeting, Customer Service, SMEs
DOI link – https://doi.org/10.69758/GIMRJ/2509I9VXIIIP0012
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