A Study on the Gamification and App Design: How Interface Design Promotes Addictive Behavior
Dr. Rakhi Sharma,
Professor,
Apollo College, Anjora,
Durg, Chhattisgarh
Abstract
The proliferation of mobile applications and digital platforms has given rise to a new paradigm of user engagement through gamification and persuasive interface design. This study investigates how elements of gamification and app design contribute to addictive behavior in users. By surveying 100 participants and analyzing behavioral patterns, the research highlights the psychological mechanisms embedded in interface design that drive user engagement to the point of compulsion. The study sheds light on the ethical considerations of design practices and offers recommendations for responsible digital interaction.
DOI link – https://doi.org/10.69758/GIMRJ/2412IVVXIIP0020
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