CRM – CUSTOMER RELATIONSHIP MANAGEMENT & TASK MANAGEMENT
1Mr. Falgun Hingne,
1PG Scholar,
1Department of Computer Science,
1G H Raisoni Institute of Engineering and technology, Nagpur, India
Received on: 17 June ,2024 Revised on: 19 July ,2024 Published on: 31 July ,2024
Abstract : CRM stands for Customer Relationship Management. It’s a strategy, approach, or technology used by businesses to manage interactions with current and potential customers. The primary goal of CRM is to improve customer relationships, streamline processes, and enhance profitability. CRM systems typically involve tools for organizing, automating, and synchronizing sales, marketing, customer service, and technical support activities.At its core, CRM helps businesses understand their customers better by collecting and analyzing data on customer interactions across various channels such as email, phone calls, social media, and website visits. This data allows businesses to personalize their interactions, anticipate customer needs, and provide timely and relevant solutions.CRM software often includes features such as contact management, sales automation, lead management, marketing automation, and customer service/support. It enables businesses to track customer interactions, manage sales pipelines, segment customer data for targeted marketing campaigns, and provide efficient customer support.Overall, CRM serves as a central hub for managing customer information and interactions, helping businesses build stronger relationships, increase customer loyalty, and drive growth.
IndexTerms – Sure, here are some index terms related to CRM (Customer Relationship Management): Customer Relationship Management (CRM), CRM Software, Contact Management, Sales Automation, Lead Management, Marketing Automation, Customer Service, Customer Support, Customer Data, Sales Pipeline, Customer Segmentation, Relationship Marketing, Customer Loyalty, Customer Engagement, Data Analytics, Multi-channel Communication, Personalization, Customer Satisfaction, Cross-selling, Upselling. These terms cover various aspects of CRM, from software and technology to strategies and concepts that businesses use to manage their relationships with customers effectively.
DOI LINK – https://doi.org/10.69758/GIMRJ2407II0IV12P0016
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